They determined that many hotels have benefit from green management such as enhanced status and more
quality customers. For the business status, it reduces business’s cost for posting advertisements and the clear
hotel’s orientation shows hotels’ positive image, which might increase employees’ identification toward the
business. In parallel, the green marketing is effective. When consumers have positive perception, concept, and
recognition towards green hotel, they can be attracted by the green hotel concept and join in
environmental protection themselves. It is very useful that a hotel would be able to provide a better
environment while enhancing customers’ educational level at the same time.
They determined that many hotels have benefit from green management such as enhanced status and morequality customers. For the business status, it reduces business’s cost for posting advertisements and the clearhotel’s orientation shows hotels’ positive image, which might increase employees’ identification toward thebusiness. In parallel, the green marketing is effective. When consumers have positive perception, concept, andrecognition towards green hotel, they can be attracted by the green hotel concept and join inenvironmental protection themselves. It is very useful that a hotel would be able to provide a betterenvironment while enhancing customers’ educational level at the same time.
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