Flyte’s name is reminiscent of the words for both flight and light, as well as the Swedish word for “float,” neatly encompassing all the aspects that make the light so unique. The clean, Scandinavian design of the lamp underlines its fascinating otherworldliness. Morris concludes: “The suspension of the light bulb has a direct relation to the suspension of belief; it references the floating sensation we feel while dreaming, or our childhood fantasies of magic carpet rides and Hoverboards.”