Fig. 1. Zara business model (4 components, 9 sub-components)
Often established businesses do not find it easy to describe their business model. But this is the first step needed before a company may start thinking of changing its business model, or about introducing another business model in parallel. The above 4-component/ 9-subcomponent model should facilitate the identification of one´s own business model.
Once this is done, we can also begin checking to what extent our own model differs from that of competition (Kim and Mauborge 2005) as we do here with the Zara business model. On the left we have listed Zara´s key differentiators vs. competition on the market side, on the right Zara´s key differentiators on the supply chain side.
Zara business model