Starbucks promotes its product and sales promotion via on its website or network. Starbucks likes to communicate its brand and products on word of mouth for achieving higher quality and high level of consumer product and service.
Starbucks use the same standard to serve customer around the world including India, because in order to achieve its vision and mission, the same service provided and the taste of coffee have to be in the equal standard, and to make customer recognize the style of Starbucks.