Convenience consumers, on the other hand, are becoming more common. They watch videos when they can. They value easy and immediate access, portability and transferability of the product, and are more than willing to watch video on their computers. Many of these consumers will watch illegally posted or otherwise free programming on the web, and participate more frequently in online rentals. While they do not require devoted equipment such as a television or full home theater, they are not opposed to watching in that format. This consumer has a higher propensity to substitute than the needy consumer and will play video games, watch live programming, listen to music, or enjoy other, non-media based forms of recreation and entertainment. Convenience consumers are also typically younger, and more Internet-savvy.