The significance of the previous findings lies in providing cruise ships’ conference managers with a better insight into which criteria are important to corporate meeting planners in selecting their vessels for meetings. Awareness of such criteria can help those managers to meet planners’ needs adequately and distinguish their ships as meeting venues from other types of venues, particularly hotels. In other words, they could identify their strengths and weaknesses more constructively through matching their own ships’ capabilities and resources to other venues comprising the MICE competitive environment in which they operate.