Even though the study of consumer loyalty has been pointed out in the marketing literature as one
of the major driving forces in the new marketing era (Brodie et al., 1997), the analysis and exploration
of this concept is relatively recent in tourism research. Some studies recognise that understanding
which factors increase tourist loyalty is valuable information for tourism marketers and managers
(Flavian et al., 2001). Many destinations rely strongly on repeat visitation because it is less expensive
to retain repeat tourists than to attract new ones (Um et al., 2006). In addition, Baker and Crompton
(2000) show that the strong link between consumer loyalty and profitability is a reality in the tourism
industry.