Eye care is expected to retain a positive constant value performance over the forecast period, though at a slower rate compared with 2014. Expected improvement in the employment rate for Thailand over the forecast period will see many consumers still having to face computers for prolonged periods, resulting in a high incidence of dry eyes. Additionally, Thailand’s pollution level is likely to remain high and will continue to contribute to eye discomfort for consumers.
With dry eyes being a minor ailment, consumers are thus willing to self-medicate with eye care products such as eye drops or eye wash. This is also the same to reduce eye discomfort resulting from pollution. Standard eye care is thus projected to continue leading ahead of allergy eye care in terms of constant value growth over the forecast period.