Kellogg’s decided to open its subsidiary in India by the name of Kellogg’s India and launching its topmost brand, Corn Flakes. The company decided to invest around 65 million USD on this project. This investment is received in a great positive sense among the Indian economists considering the vast market size of India and motivation among the households to improve their life-styles. However, when the Corn-Flakes were launched, it did not receive the expected response in the market. Kellogg’s also was extremely confident about the success of their product in Indian market. However, the when launched, product was a complete disappointment and the strategy of Kellogg’s to position itself as healthy and nutritional brand totally failed. Indian market did not accept the whole idea. Eventually, they had to take the product back and