A good example of how a school can interact with society when it comes to ICT use was found at School CI. The school had participated in several media production projects. For example, a group of pupils had submitted their own documentary film to the Documentary Film Festival of Helsinki,and had won the first prize in their category. Pupil involvement in media production was one of the main focuses of the school,because it was seen to empower students. Another example of students'involvement is linked with their studies in media education. The students created commercials for a group of advertising agencies and designed logos for them in collaboration with advertising professionals. This, according to the representatives of the school, had been a very positive and satisfying experience for the students.