Men may associate women who wear high heels with sexual intent
Results of the study revealed that in the first three experiments, men were more likely to help women when they were wearing high heels than when they were wearing flat shoes.
In the fourth experiment, men were quicker to approach women in a bar who were wearing high heels than those wearing flat shoes. A woman's heel height was found to have no impact on the helpfulness of other women.
Based on his findings, Guéguen believes that a woman's shoe heel size "exerts a powerful effect on men's behavior," and the study provides more evidence that a woman's appearance affects how men interact with the opposite sex.