Since the reform and opening up, China's continuous economic development and prosperity, along with the
globalization of the international economy, China's tourism industry has ushered in the development space,
and there is a huge room for development and development potential. In particular, the state has increased in
recent years in support of the traditional cultural industries while governments at all levels generally begin to
attach importance to local tourism and cultural resources, and make full use of existing resources to develop
mining, and take all kinds of effective measures to promote tourist attractions to show charm. Tourism is the
sum of the non-resident to seek the pleasant feeling of spiritual travel and during the tour all relations and
phenomena[1]. In order to build our brand, tourism industry must be based on performance and development
of existing tourist attractions in China, give full play to the tourist attractions on their own strengths,
weaknesses, and at the same time to seize the international economic development trends, seize opportunities.
Personalized marketing refers to the satisfaction of the concern of the people and the demand on the central
location of the release of individuality and personality, with the market, gradually establish a new relationship,
know the market trends and customer needs, as far as possible according to the requirements of production
customers to meet customers' needs and tastes to meet the individual needs of consumers[2].
Coastal tourism research scholars also focus on the characteristics of the analysis of the sustainable
development of coastal tourism product development, coastal tourism, marine tourism, culture, island tourism
development in these areas. China's tourism resources have its own advantages, so we must intensify efforts
to develop and fully tap the tourist attractions of its own performance.
In this paper, through research-based SWOT analysis, qualitative analysis and quantitative analysis of the
performance of the tourist attractions in China's tourism resources, analysis and research, it can be drawn that
the internal factors affect the performance development of the tourist attractions score of 0.65 points external
factors of 0.35, can be seen in the performance of the development process to promote tourist attractions, and
the key is the development and management of the tourist attractions of the internal factors[3-5]. On the
premise of giving full play to the advantage of the attractions to overcome the drawbacks, and grasp the
development opportunities in order to create the brand strategy of the scenic spots, and give full play to the
tourist attractions of its own advantages.
Since the reform and opening up, China's continuous economic development and prosperity, along with the
globalization of the international economy, China's tourism industry has ushered in the development space,
and there is a huge room for development and development potential. In particular, the state has increased in
recent years in support of the traditional cultural industries while governments at all levels generally begin to
attach importance to local tourism and cultural resources, and make full use of existing resources to develop
mining, and take all kinds of effective measures to promote tourist attractions to show charm. Tourism is the
sum of the non-resident to seek the pleasant feeling of spiritual travel and during the tour all relations and
phenomena[1]. In order to build our brand, tourism industry must be based on performance and development
of existing tourist attractions in China, give full play to the tourist attractions on their own strengths,
weaknesses, and at the same time to seize the international economic development trends, seize opportunities.
Personalized marketing refers to the satisfaction of the concern of the people and the demand on the central
location of the release of individuality and personality, with the market, gradually establish a new relationship,
know the market trends and customer needs, as far as possible according to the requirements of production
customers to meet customers' needs and tastes to meet the individual needs of consumers[2].
Coastal tourism research scholars also focus on the characteristics of the analysis of the sustainable
development of coastal tourism product development, coastal tourism, marine tourism, culture, island tourism
development in these areas. China's tourism resources have its own advantages, so we must intensify efforts
to develop and fully tap the tourist attractions of its own performance.
In this paper, through research-based SWOT analysis, qualitative analysis and quantitative analysis of the
performance of the tourist attractions in China's tourism resources, analysis and research, it can be drawn that
the internal factors affect the performance development of the tourist attractions score of 0.65 points external
factors of 0.35, can be seen in the performance of the development process to promote tourist attractions, and
the key is the development and management of the tourist attractions of the internal factors[3-5]. On the
premise of giving full play to the advantage of the attractions to overcome the drawbacks, and grasp the
development opportunities in order to create the brand strategy of the scenic spots, and give full play to the
tourist attractions of its own advantages.
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