The basic concept of “Third-Culture Building” approach came from the social constructionist view
of the creative relationship between diversity and unity. According to this view, diversity and unity
are expressed in communication and this communication, in turn, constructs or reconstructs
diversity and unity. This view includes a commitment to leveraging human communication potential
(competence) toward managing and performing the unification of diversity in organizations, i.e.
toward constructing and maintaining a new third culture. The resulting, constructed integration
found embedded in third-culture building (unified diversity) is called ―bilateral integration. In such
a construction process individuals from different cultures are integrated in a new hybrid culture
which each of them can accept as a new part of her/his cultural identity. In this new culture
individuals attain a new freedom. They are free to retrieve their original culture at any time or they
can get more distance from it. It is, nevertheless, possible and important for individuals to gain the
competence to move freely and flexibly between their original cultural identity and the identity of
the new culture.
In the process of third-culture building to construct ―unified diversity, the focus should be put not
so much on identity diversity (gender, age, ethnicity, nationality, physical conditions, sexual
orientation etc) but rather on cognitive diversity (how we see, predict, analyse, interpret) which is
less likely to lead to prejudice and the negative potential of conflict. For identity diversity to be
beneficial it must be linked with cognitive diversity
The basic concept of “Third-Culture Building” approach came from the social constructionist view
of the creative relationship between diversity and unity. According to this view, diversity and unity
are expressed in communication and this communication, in turn, constructs or reconstructs
diversity and unity. This view includes a commitment to leveraging human communication potential
(competence) toward managing and performing the unification of diversity in organizations, i.e.
toward constructing and maintaining a new third culture. The resulting, constructed integration
found embedded in third-culture building (unified diversity) is called ―bilateral integration. In such
a construction process individuals from different cultures are integrated in a new hybrid culture
which each of them can accept as a new part of her/his cultural identity. In this new culture
individuals attain a new freedom. They are free to retrieve their original culture at any time or they
can get more distance from it. It is, nevertheless, possible and important for individuals to gain the
competence to move freely and flexibly between their original cultural identity and the identity of
the new culture.
In the process of third-culture building to construct ―unified diversity, the focus should be put not
so much on identity diversity (gender, age, ethnicity, nationality, physical conditions, sexual
orientation etc) but rather on cognitive diversity (how we see, predict, analyse, interpret) which is
less likely to lead to prejudice and the negative potential of conflict. For identity diversity to be
beneficial it must be linked with cognitive diversity
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The basic concept of “Third-Culture Building” approach came from the social constructionist view
of the creative relationship between diversity and unity. According to this view, diversity and unity
are expressed in communication and this communication, in turn, constructs or reconstructs
diversity and unity. This view includes a commitment to leveraging human communication potential
(competence) toward managing and performing the unification of diversity in organizations, i.e.
toward constructing and maintaining a new third culture. The resulting, constructed integration
found embedded in third-culture building (unified diversity) is called ―bilateral integration. In such
a construction process individuals from different cultures are integrated in a new hybrid culture
which each of them can accept as a new part of her/his cultural identity. In this new culture
individuals attain a new freedom. They are free to retrieve their original culture at any time or they
can get more distance from it. It is, nevertheless, possible and important for individuals to gain the
competence to move freely and flexibly between their original cultural identity and the identity of
the new culture.
In the process of third-culture building to construct ―unified diversity, the focus should be put not
so much on identity diversity (gender, age, ethnicity, nationality, physical conditions, sexual
orientation etc) but rather on cognitive diversity (how we see, predict, analyse, interpret) which is
less likely to lead to prejudice and the negative potential of conflict. For identity diversity to be
beneficial it must be linked with cognitive diversity
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