In the mid- 1940s, Kheda dairy farmers, dissatisfied with the local government’s milk marketing program me, formed their own milk cooperative, AMUL Under Verghese Kurien’s dynamic leadership, AMUL gradually learned how to increase milk production, improve animal husbandry, manage a growing cooperative, and devise effective marketing strategies for its dairy products, As AMUL’s learning-process continued, more dairy cooperatives were established and brought under AMUL’s umbrella.