Policy deployment is the process through which the company focuses its
resources on achieving customer satisfaction. Policy deployment provides direction. At FPL, the
policy deployment process began by determining what FPL customers wanted and then compiling
these needs in a customer needs table. Specifically, annual surveys were made of customer needs, and
these were then summarized and prioritized into five or six main customer needs categories. These
drive the corporate agenda-the plans regarding specifically where the company's employees should
focus their quality-improvement efforts. At FPL, the needs emerging from the customer needs
assessment included: