Buying on occasions – As mentioned in the above example, buying on occasions is the first form of behavioral segmentation. Products such as chocolates and premium foods will sell on festivals. Similarly, confectioneries will sell when there is a party. Thus these products are generally targeted by behavioral segmentation.
The best example of targeting buying on occasions is Hallmark cards – greeting cards for all occasions. The primary targeting of hallmark was that be it any occasion, you will find the right kind of card for you. Thus you have the perfect option to express yourself.