A new survey has revealed that 85% of consumers trust YouTuber reviews over any other endorsement when it comes to beauty products.
BuzzMyVideos conducted a OnePoll survey of 500 UK consumers aged 16-45 earlier this year. It found that consumers are most likely to trust beauty vloggers over any other source, compared to 4% for radio and TV and 2% for magazines. Nearly half of all respondents looked to beauty videos to find out how to achieve at least once a week.
The survey also found that 98% of consumers have positive feelings towards beauty products reviewed in online videos with 73% likely to investigate a beauty product given a positive view and 75% more likely to purchase.