Strengths:
– located right off the 417 highway, easy access and easy to find.
-the decor is european and the inside of each rooms, lobby, entrance looks fairly new & modern.
-walking distance to Rideau Center, Parliament hill, and even the Byward Market.
-Rideau Canal is not too far; so depending on the season, you can skate on the canal or rent a boat.
-they offer smoking & non-smoking rooms.
-many amenities: such as gym facility, pool, whirl pool, dry cleaning, indoor heated parking garage, and even safety deposit boxes & ironing & coffee & hair dryer in every room.
-very much affordable.
Weaknesses:
-frustrating sensors in the fridge & counter, that if you lift an item off its sensor directly charges to your credit card.
-i demanded 2 keys and was only allowed 1, even after offering to pay for the extra key service.
-the hallways to the pool & gym were super confusing and got lost because of the lack of directions or signs on the walls.
-for the smoking, I had to go to the patio/smoking sections when I originally requested for a smoking room.
-no life guard or even anyway of calling for help in the pool/whirl pool area.
-no complimentary breakfast or anything.
Opportunities:
-they have large meeting/banquet rooms to cater to a conference or a wedding.
-this hotel is a tourist recommend and many business opportunities since it’s located in the heart of downtown and right next to the Rideau Center.
-birthday catering or even birthday hotel parties like the one I had
Threats:
-since it’s location is in downtown that means other competitors, and there’s a hotel right next to Novotel called Les Suites.
“SWOTs are the basis on which strategic marketing plans were developed. Strengths and opportunities are leverage items on which firms develop competitive advantages. Conversely, weaknesses and threats are problem areas that must be minimized if the firm is to achieve maximum success. (Robert D. Reid 2010)