In this survey they found out that people who go to conventions are average 46 years old and male.
The main reasons for going are education, net working, interesting programs, to further their career and travelling to a nice place. Therefore, conference packages should highlight an opportunity for education and socialization so many people would attend. If the event takes place where there are many major tourist attractions they would take their family with them and stay longer.
This study has shown that to make as people as attend a conference it is essential to make an affordable package.