Because this is a custom designed cell, you can no longer use UITableViewCell’s textLabel and detailTextLabel properties to put text into the labels. These properties refer to labels that aren’t on this cell anymore; they are only valid for the standard cell types. Instead, you will use tags to find the labels.
Give the Name label tag 100, the Game label tag 101, and the Image View tag 102. You can do this in the Attributes inspector