1. HELP PEOPLE SEE.
Compelling, eye-catching, dramatic situations are created to help others visualize problems, solutions, or progress in solving complacency, strategy, empowerment, or other key problems within the eight steps.
As a result
2. SEEING SOMETHING NEW HITS THE EMOTIONS.
The visualizations provide useful ideas that hit people at a deeper level than surface thinking. They evoke a visceral response that reduces emotions that block change and enhances those that support it.
3. EMOTIONALLY CHARGED IDEAS CHANGE BEHAVIOR OR REINFORCE CHANGED BEHAVIOR.