Second, these
simple addition approaches focus on the social and
environmental consequences of company‟s actions; they
take into account ecological footprint but do not allow the
capabilities and forces driving it to be identified. As a
result, they show end results, but do not explain why they
emerge, nor how they can be improved. Finally, cause-andeffect
relationships that should be included in the BSC and its strategy maps cannot be delineated, which means that a
true sustainability strategy cannot be outlined.
Second, thesesimple addition approaches focus on the social andenvironmental consequences of company‟s actions; theytake into account ecological footprint but do not allow thecapabilities and forces driving it to be identified. As aresult, they show end results, but do not explain why theyemerge, nor how they can be improved. Finally, cause-andeffectrelationships that should be included in the BSC and its strategy maps cannot be delineated, which means that atrue sustainability strategy cannot be outlined.
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