A young journalist is contemplating launching a new magazine that will feature wildlife, plant life, and the beauty of nature around the world. The
prospective entrepreneur intends each issue to contain several feature artides—for example, the dangers and benefits of forest fires, features of Rocky ? fountain National Bark, wildflowers found at high altitudes, and the danger
of acid rain. The:magazine will make extensive use of color photographs, and
its articles will be technically accurate and interestingly written. Unlike
National Geographic, the proposed publication will avoid articles dealing with
the general culture and confine itself to topic dosely related to the natual world. Suppose you are a venture capitalist examining a business plan
prepared by this journalist.
Question 1 What are the most urgent questions you would want the marketing plan to answer?
Question 2 What details would you look for in the management plan?
Question 3 Do you think this entrepreneur would need to raise closer
10 SI million or $10 million in startup capital? Why?
Question 4 At first glance, are you inclined to accept or reject the proposal why?