The business concept shows evidence that a product or service is viable and capable of fulfilling an organization's particular needs.
The Business Concept section:
Articulates the vision of the company, how you plan to meet the unique needs of your customer, and how you plan to make money doing that.
Discusses feasibility studies that you have conducted for your products.
Discusses diagnostics sessions you had with prospective customers for your services.
Captures and highlights the value proposition in your product or service offerings.