It is evident that the entrepreneur is not so much working alone as she or he part of a process. In this context, the entrepreneurial definition needs to include elements that go along with, and make up, the process. Thus, any theoretical development used to explain the “vital actor” in society, the entrepreneur, must contain three elements: the environment, the individual including his of her background and a process in which they function. One major consideration is that performance and motivation are important to any examination. Ford etal. Include these items in their model of performance which have been modified and treated within the framework of a new enterprise and set out in Figure 7.4