Did you make significant changes? Brad did. He said, “I made every
one of those errors—and I spotted some other mistakes I’d made, too. I
realized I had some sentence fragments, for example, that I hadn’t noticed
until I focused on the sentences.”
The first thing Brad did was calculate his average sentence length. He
counted 272 words and eighteen sentences, equaling an average sentence
length of fifteen words. “Except,” Brad explained, “that that included
those sentence fragments. I decided I needed to rewrite the text so there
were no fragments first, and then recalculate my average sentence length.
While I was doing that, remembering that shorter sentences are always
better than longer ones, I tried to tighten up all the sentences. In doing
so, I deleted a lot of verbiage.”
Here’s Brad’s revision:
Bottom line: Of the three site options, the best choice is Georgia. My
analysis used proprietary stochastic simulation techniques. Incorporating
data collected from over one hundred sources, from the government
and other public sources to interviews, the design of the model required
creativity and diligence. To get a fresh view, one of my assistants met
with a risk manager with no knowledge of the risks involved in doing
business in either Florida or Georgia. All data is tested and proven by
fact checkers. Here are answers to three key questions.
Q: What data did you collect?
A: I collected over five hundred separate facts from various data sources.
Q: Why is Georgia a better choice than Florida or Illinois?
A: Georgia is a better choice because of my overall analysis; specifically,
the very low exposure in areas including weather, transport and available
labor make it more attractive. Also, it offers the most positive
labor climate of the three alternatives.
Q: What’s the most compelling benefit of choosing Georgia?
A: Diversification. We are vulnerable to weather or labor unrest or zoning
or taxation problems in Florida. If these problems occur in Florida,
and we have more than one factory there, it is easy to no doubt see
the problem. Both factories are effected, not just one factory. It’s easy
Did you make significant changes? Brad did. He said, “I made every
one of those errors—and I spotted some other mistakes I’d made, too. I
realized I had some sentence fragments, for example, that I hadn’t noticed
until I focused on the sentences.”
The first thing Brad did was calculate his average sentence length. He
counted 272 words and eighteen sentences, equaling an average sentence
length of fifteen words. “Except,” Brad explained, “that that included
those sentence fragments. I decided I needed to rewrite the text so there
were no fragments first, and then recalculate my average sentence length.
While I was doing that, remembering that shorter sentences are always
better than longer ones, I tried to tighten up all the sentences. In doing
so, I deleted a lot of verbiage.”
Here’s Brad’s revision:
Bottom line: Of the three site options, the best choice is Georgia. My
analysis used proprietary stochastic simulation techniques. Incorporating
data collected from over one hundred sources, from the government
and other public sources to interviews, the design of the model required
creativity and diligence. To get a fresh view, one of my assistants met
with a risk manager with no knowledge of the risks involved in doing
business in either Florida or Georgia. All data is tested and proven by
fact checkers. Here are answers to three key questions.
Q: What data did you collect?
A: I collected over five hundred separate facts from various data sources.
Q: Why is Georgia a better choice than Florida or Illinois?
A: Georgia is a better choice because of my overall analysis; specifically,
the very low exposure in areas including weather, transport and available
labor make it more attractive. Also, it offers the most positive
labor climate of the three alternatives.
Q: What’s the most compelling benefit of choosing Georgia?
A: Diversification. We are vulnerable to weather or labor unrest or zoning
or taxation problems in Florida. If these problems occur in Florida,
and we have more than one factory there, it is easy to no doubt see
the problem. Both factories are effected, not just one factory. It’s easy
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