On the other hand, retailers see it as a huge business opportunity to grab. According to Euromonitor (2012) in Tang & Tong (2013), Malaysia’s Internet retail realized RM842 million in 2011 and will expect to post compound annual growth rate (CAGR) of 15% to reach RM1.7 billion in 2016 With Malaysian consumers shifting their shopping needs online, a lot of small and mediumsized businesses (SMBs) or even corporation are taking advantage of this opportunity by setting up their alternative e-commerce stores to better serve their customers’ needs. For instance, SenHeng Electric, MPH Bookstore, Parkson, Tesco and Isetan all created internet retailing as an additional way for their customers to shop and as a marketing strategy to reach more potential customers (Euromonitor, 2013). However, many researchers still claimed that online shopping is still at the early stage of development in Malaysia