After the first phrase (March – May 2015) of the campaign, the team engaged potential Citibank’s customers who had interested in dining promotion with more than 10,000 users per month with CTR (click through rate) of 3.37% (the average is only 1%). Furthermore, the estimate CPC (cost per click) only $0.49 (the average CPC was $1.50). Both CTR and CPC resulted in 3 times lower than the Credit card market average.