Obstacles in marketing in China of Singha beer .
I think that the variety of brands, imported beers are available in a number of markets, Chengdu and behavior of beer. I think that if we have a good Partner and understanding we would not have any problems. But to the Partner as we intended it takes time. Because it has a lot of detail. However, it is common At last, we go to market in Cambodia, Myanmar and Vietnam. It was not easy. But we have a strong team Not discourage the obstacles and we have already Manage wonderful for our beer sold in 52 countries around the world. I think that would have someone like me. We did not come into it big. But we're into the part. We will begin to grow in small markets. But as the market has its own style. We must find a find Of course it takes time Have met with some problems However, with a lion and a Professional team received solid support from the marketing department. Support Marketing, Sales, and if we say we have a good Partner with the government to provide support. Channel guide I think that we implemented gradually. It symbolized something better than just growth in the country and not leave the country. Investment in the first phase may be something that needs to be done. But what we do creative innovation to new markets abroad.
คุณกิติศักดิ์ รักอำนวยกิจ Marketing director of Singha corporation .