To keep customers coming back, Sakuna is creating new dishes for the customers to experience as well as to attract them with pricing. A promotion of 25 per cent discount on Wednesdays is a key. The Wednesday promotion has been well received. However, the sales of other days of the week don’t drop. This confirms that brand perception of Hot Pot is now perceived by customers while the brand loyalty is also built in them. Pricing promotion is a real value-for-money. We are confident that our first time customers will return to our stores again once they experience the atmosphere and service.