After BMW comes The Walt Disney Company, Microsoft, Daimler and Lego. Hecht says that Lego offers another example of a company making strides toward being more responsible. The Danish maker of plastic building bricks has even said it wants to start to use “a new, safer and more environmentally friendly material.” Hard to imagine, in a company that makes every single toy out of brightly colored plastic, but Hecth says, “they are trying to find a sustainable alternative to plastic.” Lego has also significantly cut down on the volume of paper and cardboard in its packaging, purporting to save 6,000 tons of materials a year. Lego is also perceived as an educational toy and it works with educators to encourage them to weave Lego products into a creative learning program. “The core of what they do is all about making a positive impact on society,” says Hecht.
See our slide show above for the top 10 and the table below for the 100 companies on RI’s list.