To counter strong
alliances between airlines, smaller carriers, as well
as the larger ones, are going in more for glamour
and in flight luxury. Personal video screens for every
seat, satellite assisted telephone facilities and teleconference
services are some of the features offered.
Indeed, as David Shoenfeld, International Marketing
Vice President of Federal Express has said: ‘‘yif you
view your services as flying between terminals, you miss
the point
To counter strongalliances between airlines, smaller carriers, as wellas the larger ones, are going in more for glamourand in flight luxury. Personal video screens for everyseat, satellite assisted telephone facilities and teleconferenceservices are some of the features offered.Indeed, as David Shoenfeld, International MarketingVice President of Federal Express has said: ‘‘yif youview your services as flying between terminals, you missthe point
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