-Timely Delivery-speed,people are trying to compete with Amazon
-Multiple Options for Shopping – Price comparisons , Showrooming , webrooming
-Begin shopping in one channel and finish , fulfill or even return throught another
-Price ( the cheaper the total price , the better)
-Selection (the broader the selection the better )
-Covenience (the quicker the delivery the better)
-Experience (the less friction and more personalized , the better )