the function of good packaging is lure the retail customer at the counter and appeal to the consumer's senses and emotions.
there is usually only seconds to grab a customer's attention as consumer choices are often intuitive, particularly in the cosmetics market. packaging innovation and development of new cosmetic packaging materials, as well as the ways in which they are applied gives that intuition a nudge in the right direction. good packaging not only tells the story of the product contained within, but also protects the product during transportation and use, and is cost-effective, functional and innovative so that the product and the brand can be differentiated from the competition. since the package is the consumer's first impression of the brand, it must also leave a lasting impression.
packaging materials
materials can advance design, with knowledge of material properties and their strengths/ weaknesses being the key to bridging the 'material to design-world' gap. thick-walled resin resembling glass is a trend that offers the upscale look of glass without its cost. leading multinational cosmetics and toiletry companies increasingly favor the use of plastics, driven by its advantages over glass not only in cost, but also for its versatility and durability. Surlyn, by DuPont, glass polymer by Eastman Chemical and Zylar 631 by Nova Chemical are examples of plastic materials offered as a glass substitute in packaging applications.
Surlyn
Surlyn is a partially cross-linked ethylene methacrylic acid copolymer that offers a unique combination of properties to produce cosmetic containers having high aesthetic qualities for both glossy and semi-matt appearances. this colorless, transparent plastic has no yellowness, is easily recycled and features scratch resistant properties, high toughness and stress crack resistance. it also has no sensitivity to moisture. this extremely versatile material can be processed using injection molding, extrusion blow molding, and injection blow molding.
the function of good packaging is lure the retail customer at the counter and appeal to the consumer's senses and emotions.
there is usually only seconds to grab a customer's attention as consumer choices are often intuitive, particularly in the cosmetics market. packaging innovation and development of new cosmetic packaging materials, as well as the ways in which they are applied gives that intuition a nudge in the right direction. good packaging not only tells the story of the product contained within, but also protects the product during transportation and use, and is cost-effective, functional and innovative so that the product and the brand can be differentiated from the competition. since the package is the consumer's first impression of the brand, it must also leave a lasting impression.
packaging materials
materials can advance design, with knowledge of material properties and their strengths/ weaknesses being the key to bridging the 'material to design-world' gap. thick-walled resin resembling glass is a trend that offers the upscale look of glass without its cost. leading multinational cosmetics and toiletry companies increasingly favor the use of plastics, driven by its advantages over glass not only in cost, but also for its versatility and durability. Surlyn, by DuPont, glass polymer by Eastman Chemical and Zylar 631 by Nova Chemical are examples of plastic materials offered as a glass substitute in packaging applications.
Surlyn
Surlyn is a partially cross-linked ethylene methacrylic acid copolymer that offers a unique combination of properties to produce cosmetic containers having high aesthetic qualities for both glossy and semi-matt appearances. this colorless, transparent plastic has no yellowness, is easily recycled and features scratch resistant properties, high toughness and stress crack resistance. it also has no sensitivity to moisture. this extremely versatile material can be processed using injection molding, extrusion blow molding, and injection blow molding.
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