The changes to Transavia are naturally conveyed by a new visual identity. The company has revised its colour scheme, redesigned its uniforms, upgraded its digital platform and integrated graphic icons by adopting an international, flexible and accessible style.
- The new, simpler logo remains in the distinctive green. The "T" of Transavia is symbolized by two small arrows conveying the idea that the company is connected to its customers, while putting them in contact with their destination
- The aircraft have been given a makeover with the application of the new logo and different icons on the fuselage.
- The new uniform was created by more than 800 designers who are actually Transavia flight attendants. Using what Transavia calls 'crew-sourcing', the airline wanted to involve the French and Dutch staff, by introducing a collaborative platform where everyone could contribute to the creation of the new uniform. A first in the world of aviation! An outfit which was exclusively previewed on January 26 and which customers will be able to discover on board as of summer 2015.
- The colours: Green remains the main, distinctive colour. It is now more pronounced, fresher, more fashionable and more natural. Blue remains the secondary colour. A new colour for 2015, ruby, will be particularly present on digital media. This range of colours creates a recognizable brand for customers.
For Hervé Kozar, "Our customers tell us that Transavia is a unique experience thanks in particular to our crews. This is why it seemed obvious to let them create the uniform".