Innovative organizations cannot view dead ends, false starts, and failures as reasons not to be innovative, and employees more than anyone have to be aware of this Being innovative involves a heightened risk propensity because it is inevitable that there will be false starts and failed attempts. Value management addresses the of over-investing or innovation get employees to become adventurous, and to take managed risks us, organizations with this DNA pursue riskier opportunities than other organizations are comfortable with.
Employees act as a source of innovation, so they also need to have a stake in it as gatekeepers. Management must strike a balance that allows employees to act on good ideas. Even more important, organizations need to be tolerant of the mistakes that will occur and allow for recovery and learning from dead ends and failures. No one is more aware of this than Sony. Year after year, they dominate in the successful new products category, and the reason is that experimentation is the expectation. It is Sony's policy to send products into the marketplace knowing that ll not be successful. Without experimentation, they suggest that they could kill products that the market may actually want. This atmosphere of being "free to fail" has resulted in as many unplanned market successes as planned ones over the past ten years. Value Management for Sony has translated to domination in the areas of electronics, music, movies and television, internet applications and business solutions, and it is also serving them well as they pioneer consumer applications in robotics Sony, through its employees, has struck an accord which signals when it is best to move on or move up
นวัตกรรมองค์กรไม่ดูตายจบ เริ่มต้น false และความล้มเหลวเป็นสาเหตุไม่ให้นวัตกรรม และพนักงานทุกคนจะต้องตระหนักถึงนี้เป็นนวัตกรรมเกี่ยวข้องกับสิ่งความเสี่ยงสูงเนื่องจากเป็นสิ่งที่หลีกเลี่ยงที่มีจะไม่เริ่มต้น และล้มเหลวในความพยายาม ค่าจัดการที่อยู่ลงทุนมากเกินไปหรือนวัตกรรมรับพนักงานเป็นผจญภัย และใช้ความเสี่ยงจัดการเรา องค์กรที่ มี DNA นี้ไล่ riskier โอกาสมากกว่าองค์กรอื่น ๆ สะดวกEmployees act as a source of innovation, so they also need to have a stake in it as gatekeepers. Management must strike a balance that allows employees to act on good ideas. Even more important, organizations need to be tolerant of the mistakes that will occur and allow for recovery and learning from dead ends and failures. No one is more aware of this than Sony. Year after year, they dominate in the successful new products category, and the reason is that experimentation is the expectation. It is Sony's policy to send products into the marketplace knowing that ll not be successful. Without experimentation, they suggest that they could kill products that the market may actually want. This atmosphere of being "free to fail" has resulted in as many unplanned market successes as planned ones over the past ten years. Value Management for Sony has translated to domination in the areas of electronics, music, movies and television, internet applications and business solutions, and it is also serving them well as they pioneer consumer applications in robotics Sony, through its employees, has struck an accord which signals when it is best to move on or move up
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