Therefore the aim of the thesis is to answer the main research question by finding
answers to the previously mentioned sub-questions. These questions will be answered
using a variety of methods. First, a thorough literature review will be conducted
analysing various models and defining the scope of the research. In addition to
research CSR it is important to understand the company and its values. Scandic will be
analysed by speaking with employees and researching public information. Finally a
quantitative survey will be done amongst the guests of Scandic. The theory and survey
results will then be combined and analysed in order to answer the question.