serving as the intro to Butterick’s Practical Typography, an impressive guide created by type designer Matthew Butterick, Typography In Ten Minutes is a simple list of rules for using type in a meaningful way. In Butterick’s own words: “If you learn and follow these five typography rules, you will be a better typographer than 95% of professional writers and 70% of professional designers.”
Butterick acknowledges this is a bold claim, but, meaningless stats aside, this introductory list covers essentials in an incredibly concise way. This includes: body text, point size, line spacing, and font choice. In other words, it’s well worth a look: