The average budget of most Hollywood movies produce in the 1990s was over $50 million, and movie budgets are still continuing to climb. itself cannot money from ticket sales alone to cover the cost of make enough production, and the studio relies on merchandising and selling products related to the movie to help make up for poor box office sales. For example, the film star Wars, which was a huge success in terms of box office sales (it made $500 million at the box office), has gone on to make more than $2.5 billion after its release from toys and other merchandising connected to the Star Wars series.