Dear Kob,
Thanks for the feedback on the Japanese Bike Magazine.
As promised I also given my analysis of this Japanese ADVs to share with you for a better understanding for future advertisement placement/design. My points namely
Why I asked to study Japanese Magazine?
1. Japanese magazines in general are well edited & their layout design & presentation is outstanding which is worthy to learn from
2. Japanese magazine has a strong competition in Japan market, that’s why they have to be outstanding otherwise, they couldn’t survive. They must be in high quality & informative.
3. Besides, Japan is the most well developed pro-bike country in Asia, their reports & articles are very much worthy to follow. Please subscript to have Japanese Pro-bike magazine in CYCAM library to research the trends & new product development over there.
4. We can be sure SELEV Helmet has several models included in the list, meant this brand is also popular in Japan. We might take them in for Thailand with confident. (I also attached the SWOP analysis of SELEV helmet from BIG for reference )
5. Japanese size is a bit smaller than usual Asian size in bibs & jersey, but it is a useful guidance for us.
What are the good points of the product listing in the Magazine?
1. The products are well organized by categories, easy to find & locate the product you want to know
2. The product usually has MRSP with it for easy reference, which is good for rider to choose & knowing price range. Good point to follow
3. The Advertisement has very detail specifications, customer can easier to make comparison before purchase. If products are good, CYCAM should not be afraid of listing out proper information for customer to compare. Just opposite, it makes our image even more clear & transparent to public. Don’t play hide & seek game in retail business.
4. Clear photos, there are many professional photograph profession in Japan for all kinds of commercial advertisement. Their quality are usually higher than EU or USA in general. So their mood & photo design is good to learn. Usually their photos can tell a meaningful story behind.
5. The listing was laid out in regular pattern, advantages
1. no competition (regular pattern) with anything on the listing, reader can easily locate the position to find them out next time
2. no competition let reader can cursory read every pages & memorize content into memory very efficiently after a glance
6. The product has all basic essential information…… take stem as an example. Every product has full details (please close your eyes to image those product listings without details?.....)
A. Price – give an idea to customer
B. Weight – gram (which is very critical to pro-bike for light weight DIY assembly)
C. Material.. alloy or carbon etc.
D. Stem angle
E. Length 100cm or 90cm
The Astute Saddle Advertisement – things to learn?
A. Listed out those key products of different colors on the top left…………colorful design is one of the selling points of Astute Saddle
B. blow-up the edge trying to explain the grip design especially welcome to men’s customer, because man customer prefer functional/technical feature. Stress on making ladies “more attractive” would draw ladies customer attention.
C. the red spot highlight just a advertising trick, to be honest, I don’t know how good this grip for saddle performance. But it works to draw my attention to this advertisement.
D. Some powerful words to explain the functionality or features are very critical, which was placed in the center of the advertisement
E. the page was fully used with all useful information, & very complex by using every inches of the page with ease (quite spaciously presented the product)
F. Put different styles of this ASTUTE TACA
G. Of course, the prices are clearly shown which is very useful to understand how much it costs …….
H. From this ADV, we can briefly understand the structure of each Astute saddle from the cutaway diagram aside