Shall we advertise?
2. How much should we spend?
3. How should we go about it?
3.1 What is the advertising strategy?
3.2 What is the advertising campaign?
What kinds of advertising do we need?
How many pieces of advertising? (Changing/ Series)
What is the media movement? (Media movement: time ,period/Combination: Tv, radio, newspaper)
What are the other supporting activities?