TASKS & ACTIVITIES
1.The IKEA case study provides us
with a radical example of a business
organisation which was founded on the
need to serve customers, employees
and the community. What do you see
as the main points of difference
between IKEA and a more
conventional business organisation?
Set your findings out in a table.
2.What do you understand by the
concept of democratic design?
What do you see as being the most
important ingredient of effective
democratic design?
3If you live near to an IKEA store,
make a visit to the store. Select five
items which represent different types
of furniture and furnishings. Make
notes about the form, function and
price of these items. Which item do
you think best reflects the concept of
democratic design and why?
4IKEA claims to have created an
anti-brand. To what extent do you
think that this is true? Can you cite
other examples of anti-brands?