BWE is believed to reduce the supply chain profitability, increase the total supply chain inventory, and hurt the customer
service level.
Numerous efforts have been made to recognize the causes and solutions for the bullwhip phenomenon by using analytical-based research methods.
This study, responding to Fisher (2007)'s suggestion, intends to empirically validate the analytical findings inprevious bullwhip-related works.
Developing on the foundations of several influential studies, such as Chenet al. (2000b), Zhang (2004), etc.,
this research validates the existing findings in the following ways.