To achieve success in marketing a hospitality operation, a manager must
closely examine and understand all of the components of the marketing mix.
To be successful, these components must be combined into well-conceived
marketing programs and managed properly. There is no magical formula that
will guarantee success. If there were, no hospitality operation would ever fail
or go out of business. Yet each year, many hospitality operations fail because
they are not able to combine the elements of the marketing mix into effective
marketing programs, or they fail to implement them properly