Approximately one quarter of the food supplied for human consumption is wasted across the food supply
chain. In the high income countries, the food waste generated at the household level represents about
half of the total food waste, making this level one of the biggest contributors to food waste. Yet, there is
still little evidence regarding the determinants of consumers' food waste behaviour. The present study
examines the effect of psycho-social factors, food-related routines, household perceived capabilities and
socio-demographic characteristics on self-reported food waste. Survey data gathered among 1062 Danish
respondents measured consumers' intentions not to waste food, planning, shopping and reuse of leftovers
routines, perceived capability to deal with household food-related activities, injunctive and moral
norms, attitudes towards food waste, and perceived behavioural control. Results show that perceived
behavioural control and routines related to shopping and reuse of leftovers are the main drivers of food
waste, while planning routines contribute indirectly. In turn, the routines are related to consumers'
perceived capabilities to deal with household related activities. With regard to intentional processes,
injunctive norms and attitudes towards food waste have an impact while moral norms and perceived
behavioural control make no significant contribution. Implications of the study for initiatives aimed at
changing consumers' food waste behaviour are discussed
Approximately one quarter of the food supplied for human consumption is wasted across the food supplychain. In the high income countries, the food waste generated at the household level represents abouthalf of the total food waste, making this level one of the biggest contributors to food waste. Yet, there isstill little evidence regarding the determinants of consumers' food waste behaviour. The present studyexamines the effect of psycho-social factors, food-related routines, household perceived capabilities andsocio-demographic characteristics on self-reported food waste. Survey data gathered among 1062 Danishrespondents measured consumers' intentions not to waste food, planning, shopping and reuse of leftoversroutines, perceived capability to deal with household food-related activities, injunctive and moralnorms, attitudes towards food waste, and perceived behavioural control. Results show that perceivedbehavioural control and routines related to shopping and reuse of leftovers are the main drivers of foodwaste, while planning routines contribute indirectly. In turn, the routines are related to consumers'perceived capabilities to deal with household related activities. With regard to intentional processes,injunctive norms and attitudes towards food waste have an impact while moral norms and perceivedbehavioural control make no significant contribution. Implications of the study for initiatives aimed atchanging consumers' food waste behaviour are discussed
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