“It provides essentially the same kind of music, with the same interesting dance and visual effects as American popular music, but without its excesses ― too much sex, tattoos, piercings, drugs ― which are all things that are slightly over the top for people in East Asia, Europe and even in the U.S. as well,” Lie said. “It’s a tamer, suburban version of American or African-American music ... (perhaps) like a Lady Gaga who looks more attractive and normal.”