Although other programs and services claimed to teach through immersion,
the company asserted that it provided the only solution that did not utilize classic teaching tools like translations,
explicit grammar explanations,
or extensive vocabulary lists.
The company believed these elements delayed and impeded achieving language proficiency.
Rosetta Stone’s approach sought to replicate the innate,
natural language-learning ability that children use to learn their first language.
It referred to its teaching method as Dynamic Immersion.