Bromsgrove is aiming to personalise its learning and teaching to such an extent that every individual student, every day and in every lesson, genuinely feels like the entire learning experience has been designed specifically for them. Bromsgrove's use of student data measuring not only a child's attainment, like most schools, but also their aptitude and the attitudes that underpin it all. Despite the low level of English with which some students join the school, the cognitive ability and academic potential of its students places them among some of the most able in Asia. In an anonymous, large, teacher-centred classroom, this potential can so easily go untapped; in Bromsgrove's personalized, small, student-centred classes, students can genuinely realise their true potential, every single day.