Before launching the product, further analysis of the market environment is required. Given that this is a highly specialised medical product, requiring detailed knowledge of science, this analysis will be done in-house rather than by an external marketing firm. As recommended by Czinkota, Ronkainen, and Zvobgo (2011), a PEST/LE analysis will be performed. This sort of market analysis considers the political, economic, socio-cultural, technological, legal, and environmental opportunities and challenges that face a firm. Given the nature of our product , we expect that the greatest challenges will be political and legal. Gaining approval to sell a pharmaceutical product is a process that has to be done separately in each country, and can take years in each case. Nevertheless, ours is a desperately-needed product, and this is the work our firm sets out to do, so it is necessary. As recommended by Czinkota, Ronkainen, and Zvobgo (2011), we will begin the product by obtaining secondary data on diabetes rates and pharmaceutical distribution systems in each country. The most likely source of this sort of data will be governments, but we will also consult with diabetes-focused non-governmental organizations (NGOs) in countries where they exist. Then, we will apply to governments for approval of our product. We will have to hire a considerable number of scientists and lawyers to negotiate these processes, as well as consult regularly with government health authorities in each country. There may be some minor economic challenges, with getting the product financed through public health systems in various countries, but we do not expect this to be insurmountable, given our low-cost, non-profit pricing structure.