15. Shipper's/Merchant's Responsibility
(1) All of the Persons coming within the definition of Merchant in Clause 1 shall be jointly and severally liable to the Carrier for the due fulfilment of all obligations undertaken by the Merchant in this Bill of Lading and shall remain so liable throughout the Carriage, notwithstanding their having transferred this Bill of Lading and/or title to the Goods to another Person.